Editorial Policy & Content Standards
Our commitment to accuracy, transparency, and editorial integrity in everything we publish.
Last Updated: February 17, 2026
Our Editorial Mission
TheDiamondPrice exists to provide accurate, unbiased, and helpful information to diamond buyers. This editorial policy outlines the standards, processes, and principles that guide all content we create and publish.
Every article, guide, pricing tool, and piece of data on TheDiamondPrice adheres to rigorous standards for accuracy, transparency, and editorial independence. This document explains exactly how we maintain those standards.
1. Editorial Independence
Complete Separation of Editorial and Commercial Operations
TheDiamondPrice maintains a strict firewall between our editorial content and our commercial relationships:
- No retailer influence: Diamond retailers and affiliate partners have no input into our content, pricing algorithms, or recommendations
- No paid placement: Retailers cannot pay to influence our search results, rankings, or content
- No quid pro quo: Commercial partnerships never influence editorial decisions or data presentation
- Editorial control: Our editorial team has final say on all content, regardless of business considerations
Affiliate Relationship Disclosure
TheDiamondPrice earns revenue through affiliate commissions when users make purchases through our retailer links. However:
- Our pricing data reflects the real market across all retailers, not just those who pay us
- We link to retailers based on inventory, pricing, and user experience-not commission rates
- When we recommend retailers or products, it's based on data and our team's expert assessment
- We clearly disclose our affiliate relationships on relevant pages
"TheDiamondPrice may earn a commission when you purchase through links on our site. This never affects our pricing data, recommendations, or editorial content. We maintain complete independence from retailers. Learn more."
2. Content Creation & Research Process
How We Create Educational Content
Every guide, article, and educational resource follows a rigorous creation process:
Research Phase
- Review current industry data and trends
- Consult GIA standards and gemological research
- Analyze our proprietary pricing data
- Review competitor content for gaps and opportunities
- Identify user questions and search intent
Writing Phase
- Content written by our research team and checked against our published pricing methodology
- Focus on accuracy, clarity, and actionable information
- Include relevant data, examples, and comparisons
- Cite sources for external claims and statistics
Expert Review
- Technical content checked against our published pricing methodology
- Pricing information validated against our data
- Claims and recommendations verified by industry experts
- Editorial review for clarity and usefulness
Fact-Checking
- Verify all statistics and data points
- Confirm current industry standards and practices
- Test any tools, calculators, or recommendations
- Ensure links and references are current and accurate
Publication & Monitoring
- Content published with metadata and schema markup
- Monitor user feedback and questions
- Track performance and usefulness metrics
- Schedule periodic reviews for updates
Sources We Trust
Our research draws from authoritative sources:
- Gemological Institute of America (GIA): Diamond grading standards, research, and education
- International Gemological Institute (IGI): Lab-grown diamond standards and research
- Industry publications: JCK, National Jeweler, Rapaport Diamond Report
- Academic research: Peer-reviewed studies on diamond markets and gemology
- Government data: FTC jewelry guides, consumer protection regulations
- Our proprietary data: Real-time analysis of 500,000+ diamonds from our authorized retail partners
3. Data & Algorithm Standards
Pricing Data Methodology
Our pricing calculator and data tools follow strict standards:
- Real-time aggregation: Prices updated continuously from our authorized retail partners
- Statistical validation: Outliers and anomalies flagged for review
- Quality filtering: Only GIA and IGI certified diamonds included
- Transparent methodology: Full documentation at /research/methodology
- Regular calibration: Models refined quarterly against market data
- Accuracy testing: Continuous validation against actual transaction prices
Algorithm Oversight
Our pricing methodology is published in full, not merely asserted - see our methodology page for the exact calculation, including the errors we've found and corrected in our own approach.
- Every calculation change is documented with the date and reason it changed
- Figures are checked against live retailer listings and other published sources for convergence
- Implausible results (e.g., one shape appearing to cost more than a shape that is always dearer) are treated as defects to find, not smoothed over
See our team page for credentials and expertise.
4. Content Update & Maintenance Policy
Regular Content Reviews
We maintain content freshness and accuracy through systematic reviews:
- Quarterly audits: All educational content reviewed every 3 months
- Priority updates: Pricing-sensitive content reviewed monthly
- Industry change triggers: Updates made immediately when standards change
- User feedback triggers: Content reviewed when users report issues
What We Update
During content reviews, we:
- Verify all statistics and data points remain current
- Update pricing examples to reflect current market conditions
- Revise recommendations based on industry changes
- Add new information on emerging trends (e.g., lab-grown diamonds)
- Fix broken links and update references
- Improve clarity based on user questions and feedback
Update Transparency
When we make significant updates:
- We note the update date at the top of the article
- Major revisions are noted with an "Updated: [Date]" badge
- Content metadata includes both publish and last-modified dates
5. Correction Policy
How We Handle Errors
Despite our rigorous processes, errors can occur. When they do:
- Prompt investigation: All error reports investigated within 48 hours
- Swift correction: Confirmed errors corrected immediately
- Transparent notation: Significant corrections noted in the article
- Root cause analysis: Process improvements to prevent recurrence
Reporting Errors
If you notice an error or inaccuracy in our content:
- Email: feedback@thediamondprice.com
- Include: URL, description of error, and correct information (with source if possible)
- We'll investigate and respond within 48 hours
Correction Notation
For significant factual corrections, we add a note:
6. Prohibited Practices
We Never:
- Publish unverified claims: All factual claims backed by data or expert knowledge
- Plagiarize content: All content original or properly attributed
- Accept payment for editorial: No paid-placement in editorial content or search results
- Create fake reviews: User testimonials are real (when featured)
- Manipulate data: Our data reflects real market conditions, not desired outcomes
- Use deceptive tactics: No clickbait, false scarcity, or misleading headlines
- Hide conflicts of interest: All commercial relationships disclosed
Ethical Standards
Our content adheres to:
- FTC guidelines on affiliate disclosure and endorsements
- Google's E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) standards
- Journalism ethics principles (accuracy, independence, accountability)
- Consumer protection best practices
7. Who Creates Our Content
TheDiamondPrice is a technology-led platform. Content is written by our research team and checked against our published pricing methodology and dataset rather than asserted on individual authority - see our methodology page for the underlying data and calculation.
See who's behind The Diamond Price on our team page.
External Expert Review
For specialized topics, we may consult external experts:
- Independent gemologists for rare diamond types
- Legal experts for consumer protection topics
- Industry veterans for market trend analysis
- Academic researchers for new diamond technologies
External expert contributions are clearly attributed.
8. User Privacy & Data Ethics
Our editorial policy extends to how we handle user data:
- No data selling: We never sell user data to third parties
- Minimal collection: We collect only data necessary for site functionality
- Transparent tracking: Clear disclosure of analytics and cookies
- User control: Users can opt out of non-essential tracking
- Secure handling: All data encrypted and securely stored
See our full Privacy Policy for details.
9. Accountability & Transparency
How We Stay Accountable
- Public methodology: Our pricing methodology is fully documented
- Downloadable data: Our Diamond Price Index dataset is freely available
- Open to questions: We respond to inquiries about our methods and sources
- Correction policy: Errors are corrected promptly and transparently
- Contact information: Easy access to our team via contact page
Regular Policy Review
This editorial policy is reviewed and updated annually to reflect evolving best practices and industry standards.
Last reviewed: February 17, 2026
Next review: February 2027
Questions About Our Editorial Policy?
We welcome questions and feedback about our editorial standards:
- General questions: hello@thediamondprice.com
- Report an error: feedback@thediamondprice.com
- Methodology questions: data@thediamondprice.com
- Press inquiries: press@thediamondprice.com
Learn more:
Experience Our Editorial Standards
Explore our expert-written guides and data-driven tools
FAQ
When selecting a diamond, focus on the 4 Cs:
- Carat: The weight of the diamond. Larger diamonds are rarer and usually more valuable.
- Cut: This determines the diamond's brilliance and sparkle. Well-cut diamonds reflect light better.
- Color: Ranges from colorless (most valuable) to light yellow. The less color, the higher the grade.
- Clarity: Refers to the absence of inclusions and blemishes. Higher clarity means fewer imperfections.
These properties combined define the diamond's overall appearance and value. See the full 2026 diamond price chart for live prices by carat, gram and shape.
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