Privacy Policy

Last Updated: January 25, 2026

By using our Service, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with our policies and practices, please do not use our Service. We may update this Privacy Policy from time to time, and we will notify you of any material changes by posting the updated policy on this page with a revised "Last Updated" date.

1. Interpretation and Definitions

Interpretation

The words with capitalized initial letters have specific meanings defined below. These definitions apply regardless of whether the terms appear in singular or plural form throughout this Privacy Policy.

Definitions

For the purposes of this Privacy Policy:

• Account means a unique account created for you to access our Service or specific features of our Service
• Affiliate means an entity that controls, is controlled by, or is under common control with a party, where "control" means ownership of 50% or more of the shares, equity interest, or other securities entitled to vote for election of directors or other managing authority
• Company (referred to as either "the Company," "we," "us," or "our" in this Privacy Policy) refers to TheDiamondPrice
• Cookies are small files placed on your computer, mobile device, or any other device by a website, containing details of your browsing history and other information
• Country refers to New York, United States
• Device means any device that can access the Service, such as a computer, smartphone, or tablet
• Personal Data is any information that relates to an identified or identifiable individual
• Service refers to the TheDiamondPrice website
• Service Provider means any natural or legal person who processes data on behalf of the Company, including third-party companies or individuals employed to facilitate the Service or assist in analyzing how the Service is used
• Usage Data refers to data collected automatically, either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit)
• Website refers to TheDiamondPrice, accessible from thediamondprice.com
• You means the individual accessing or using the Service, or the company or other legal entity on behalf of which such individual is accessing or using the Service

2. Information We Collect

Personal Data

While using our Service, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you. This information may include, but is not limited to:

• Email address
• First name and last name
• Phone number (optional)
• Payment information (for premium subscriptions)
• Account preferences and settings

Usage Data

Usage Data is collected automatically when you use the Service. This data helps us understand how our Service is being used and allows us to improve your experience. Usage Data may include:

• Your Device's Internet Protocol (IP) address
• Browser type and version
• Pages of our Service that you visit
• Time and date of your visit
• Time spent on pages
• Unique device identifiers
• Diagnostic data and error reports
• Search queries and diamond preferences

3. Tracking Technologies and Cookies

We use cookies and similar tracking technologies to track activity on our Service and store certain information. These technologies help us improve your experience, analyze usage patterns, and provide personalized content. For detailed information about our cookie practices, please see our Cookies Policy.

Technologies we use include:

• Cookies or Browser Cookies: Small files placed on your device to store information about your preferences and browsing activity
• Web Beacons: Small electronic files (also called clear gifs, pixel tags, or single-pixel gifs) that allow us to count users who have visited specific pages and track email engagement
• Analytics Tools: Services like Google Analytics and Mixpanel that help us understand user behavior
• Advertising Cookies: Used to deliver relevant advertisements and track campaign performance

4. How We Use Your Personal Data

We use the personal data we collect for various purposes to provide and improve our Service. Specifically, we may use your personal data for:

• Service Provision: To provide, maintain, and improve our Service, including monitoring usage and identifying technical issues
• Account Management: To manage your account registration, authentication, and access to features
• Communication: To contact you via email, SMS, or other communication channels regarding service updates, security alerts, and support
• Personalization: To provide personalized diamond recommendations and pricing alerts based on your preferences
• Advertising: To display relevant advertisements on the Service, including through Google AdSense and other advertising partners
• Analytics: To analyze user behavior, conduct data analysis, and improve our services and user experience
• Business Operations: For business transfers, legal compliance, fraud prevention, and protecting our rights
• Marketing: To send you newsletters, promotional materials, and other information that may interest you (with your consent where required)

5. Third-Party Analytics and Advertising

Analytics Services

We use Google Analytics and Mixpanel to analyze user behavior and improve the Service. These tools collect information such as:

• How often users visit the Service
• Which pages users visit and in what order
• How long users spend on each page
• User demographics and interests (when available)

These third-party services may use cookies to store this information and may collect data about your activities over time and across different websites. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

Advertising and Remarketing

We use remarketing and advertising services, including Google AdSense, to display relevant advertisements to users who have previously visited our Service. These services may track your browsing activity across different websites to build a profile of your interests and show you targeted ads. You can manage your advertising preferences through your browser settings or by visiting the Network Advertising Initiative opt-out page.

6. Affiliate Relationships and Third-Party Vendors

How Affiliate Relationships Work:

• Affiliate Links: When you click on jewelry products or "Shop Now" buttons in our jewelry section, you may be redirected to third-party vendor websites through affiliate links that contain tracking parameters
• Commission Tracking: These tracking parameters allow vendors to identify that you came from our website, enabling us to earn a commission if you make a purchase
• No Additional Cost: Affiliate commissions do not increase the price you pay. Vendors pay us a percentage of the sale as a referral fee
• Data Sharing: When you click an affiliate link, certain information (such as your IP address, browser type, and referring URL) may be shared with the vendor to facilitate tracking and attribution
• Vendor Privacy Policies: Once you are redirected to a vendor's website, that vendor's privacy policy governs the collection and use of your personal information. We encourage you to review each vendor's privacy policy before making a purchase
• No Control Over Vendors: We do not control how vendors collect, use, or protect your personal information. We are not responsible for vendor data practices or security measures

Information We Receive from Vendors:

• Order confirmation (to verify commission eligibility)
• Purchase amount and product category (for analytics)
• Transaction date and time
• Commission amount earned

We do not receive your payment information, shipping address, or other sensitive personal details from vendors. Vendors only share aggregated transaction data necessary for commission tracking and performance analytics.

Your Choices: You can choose not to use our affiliate links by navigating directly to vendor websites. However, using our links helps support our free diamond pricing tools and educational content at no additional cost to you.

7. Your Privacy Rights Under Applicable Laws

GDPR Rights (European Union Residents)

If you are located in the European Union, you have the following rights under the General Data Protection Regulation (GDPR):

• Right to Access: Request access to your personal data and receive a copy
• Right to Rectification: Request correction of inaccurate or incomplete personal data
• Right to Erasure: Request deletion of your personal data ("right to be forgotten")
• Right to Restrict Processing: Request limitation of how we process your data
• Right to Data Portability: Receive your data in a structured, commonly used format
• Right to Object: Object to processing of your personal data for certain purposes
• Right to Withdraw Consent: Withdraw consent at any time where processing is based on consent

CCPA/CPRA Rights (California Residents)

If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):

• Right to Know: Request information about the personal data we collect, use, disclose, and sell
• Right to Delete: Request deletion of your personal data
• Right to Opt-Out: Opt out of the sale or sharing of your personal data
• Right to Correct: Request correction of inaccurate personal data
• Right to Limit: Limit the use and disclosure of sensitive personal information
• Right to Non-Discrimination: Not be discriminated against for exercising your privacy rights

Note: We do not sell your personal data in the traditional sense. However, the use of certain advertising and analytics services may be considered "sharing" under CCPA/CPRA.

CalOPPA Compliance (California Residents)

In accordance with the California Online Privacy Protection Act (CalOPPA), we comply with California's online privacy regulations. We will not distribute your personal information to outside parties without your consent, except as described in this Privacy Policy.

How to Exercise Your Rights

To exercise any of your privacy rights, please contact us at team@thediamondprice.com. We will respond to your request within the timeframe required by applicable law (typically 30-45 days). We may need to verify your identity before processing your request.

8. Data Retention

We will retain your personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. The retention period depends on:

• The nature of the data and why we collected it
• Legal, regulatory, tax, accounting, or reporting requirements
• Whether you have an active account with us
• Our legitimate business interests

When we no longer need your personal data, we will securely delete or anonymize it. If deletion is not possible (for example, because data has been stored in backup archives), we will securely store your data and isolate it from further processing until deletion is possible.

9. Security of Your Personal Data

The security of your personal data is extremely important to us. We implement industry-standard security measures to protect your information from unauthorized access, disclosure, alteration, and destruction. Our security measures include:

• Encryption of data in transit using SSL/TLS protocols
• Secure storage of sensitive information
• Regular security assessments and updates
• Access controls and authentication measures
• Employee training on data protection practices

10. Children's Privacy

Our Service is not intended for anyone under the age of 13. We do not knowingly collect personally identifiable information from children under 13. If you are a parent or guardian and you become aware that your child has provided us with personal data without your consent, please contact us immediately at team@thediamondprice.com.

If we discover that we have collected personal data from a child under 13 without verification of parental consent, we will take steps to delete that information from our servers as quickly as possible.

11. Changes to This Privacy Policy

We may update our Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes, we will:

• Post the updated Privacy Policy on this page
• Update the "Last Updated" date at the top of this page
• Notify you of material changes via email or prominent notice on our Service (where appropriate)

We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information. Your continued use of the Service after we post changes constitutes your acceptance of those changes.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please don't hesitate to contact us:

We are committed to working with you to obtain a fair resolution of any privacy concerns. We will respond to your inquiry within a reasonable timeframe, typically within 30 days.